What it Takes to Capture India’s Most Viral Weddings
House on the Clouds founder Siddharth Sharma shares why Rashmika and Vijay’s photos resonated, how he handles copycats, and why he turns down clients.
Siddharth Sharma has spent the last decade changing how Indian weddings look on camera. As the founder and creative director of famed photography and videography brand House on the Clouds, he and his team have captured some of the most beautiful Indian weddings around the world. From Alia and Ranbir to Rashmika and Vijay — Asia’s most liked Instagram carousel — the brand’s shots have landed on the mood boards for couples globally.
We sat down with Sharma as House on the Clouds turns 10 to chat about what goes into their beloved work, what he really thinks about the rise of pastels (which some have blamed him for kickstarting), and the secret to their success. “We do take a lot of credit for taking great photographs, but it’s not exactly true,” Sharma told The Juggernaut.