Snigdha Sur

Snigdha is founder & CEO of The Juggernaut. She grew up a voracious reader and likes having a pen on her at all times.

Latest articles

‘Eternals’ Review: Come for the Action, Stay for the Humor

Kumail Nanjiani's Kingo is easily one of the highlights of the latest entry into the Marvel Cinematic Universe.

Snigdha Sur

November 05, 2021

‘Eternals’ Review: Come for the Action, Stay for the Humor

How Diwali Marketing Went Mainstream in the U.S.

More brands than ever before — ranging from Target, Lego, Instacart, and Lexus to local fireworks companies — are promoting their products to Indian Americans with targeted Diwali ads.

Snigdha Sur

November 03, 2021

How Diwali Marketing Went Mainstream in the U.S.

Controversial Sabyasachi H&M Collection Sells Out — What Gives?

The luxury Indian designer garnered criticism for partnering with the Swedish fast fashion label. His ready-to-wear collection sold out anyway.

Sneha Mehta and Snigdha Sur

August 18, 2021

Controversial Sabyasachi H&M Collection Sells Out — What Gives?

One Year On, Justice Eludes Fahim Saleh

On July 13, 2020, the Bangladeshi American tech entrepreneur was murdered in his NYC apartment. Over a year later, his family is still seeking justice.

Snigdha Sur

July 26, 2021

One Year On, Justice Eludes Fahim Saleh

“Femininity with a Bite”: Why Prabal Gurung Gets Political

The Nepali American fashion designer sat down to chat about dressing everyone from Kamala Harris to Deepika Padukone, why strong women inspire him, and the enduring fashion of 'Rangeela.'

Snigdha Sur

June 02, 2021

“Femininity with a Bite”: Why Prabal Gurung Gets Political

“Be Careful”: WhatsApp Forwards Spread Fear and Misinformation

Messages intended to increase awareness of potential COVID transmission among South Asian Americans, but the impact has been more alarming.

Snigdha Sur

May 06, 2021

“Be Careful”: WhatsApp Forwards Spread Fear and Misinformation

Why Bollywood Loved — and Lost — Fawad Khan

This year marks almost five years since fans have seen the iconic Pakistani actor in Hindi cinema.

Snigdha Sur

March 24, 2021

Why Bollywood Loved — and Lost — Fawad Khan

Talking Shop with Ankiti Bose

The co-founder and CEO of Zilingo talks about her startup, sustainable supply chains, and of course, Sabyasachi.

Snigdha Sur

March 23, 2021

Talking Shop with Ankiti Bose

The Oscar-Shortlisted "Bittu" More Than Delivers

A series of interlinked unfortunate events, rather than any malintent, leads to the tightly-woven short film’s ultimate climax and tragedy.

Snigdha Sur

March 12, 2021

The Oscar-Shortlisted "Bittu" More Than Delivers

How Riz Ahmed Stretches Culture

Fifteen years in, the multi-hyphenate actor and musician consistently produces the deep cuts when it comes to Brown culture and history — and, now, he’s creating for himself.

Snigdha Sur

January 25, 2021

How Riz Ahmed Stretches Culture
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