The culture section is the heartbeat of The Juggernaut. Here, you’ll find journalism that explores everything from how “Welcome to India” became the Brown internet’s first joke to how Black TikTok creators are paying homage to Bollywood.
We especially love digging into the intersection of South Asian stories with other non-Western cultures. Think: why Nigerians love Bollywood, how Korean dramas crash-landed on South Asian screens, and the rise of Russian literature in Sri Lanka. We've also profiled several cultural icons, from Padma Lakshmi to Amitav Ghosh to Mira Nair to Riz Ahmed.
Why it matters: Mainstream media has long failed to examine the contribution of Brown stories to global culture at large. We’re here to change that. We dig deep to answer: why are we the way we are today? Our culture reporting span the U.S., Canada, England, Australia, South Africa, India, Pakistan, Bangladesh, Nepal, Sri Lanka, Afghanistan, the Maldives, and many more.
December 03, 2021
We sat down with the finalist to chat about focaccia, the one spice she can’t live without, why she didn’t kiss Mr. Spatula, and what’s next.
November 30, 2021
Shoojit Sircar’s “Sardar Udham” is the latest in a long line of Bollywood portrayals of the Indian freedom fighter, but the first to delve into his humanity and nuanced politics.
November 22, 2021
The queer, transfeminine playwright and performer is challenging the status quo with their latest CBC and HBO Max series — and not without a little bit of fear.
November 16, 2021
John Bissell’s cult lifestyle brand has supported rural artisans for over 60 years. But will the company’s looming IPO put this very mission at risk?
November 11, 2021
Their 1990s shows on music channels like MTV and Channel V were neither Doordarshan nor Bollywood, giving rise to indipop and lending “cool” to Indian youth culture.
December 01, 2021
A 1992 Miss Universe loss would lead to over a decade of Indian domination at global beauty contests.
November 23, 2021
The movie is a classic problematic fave: it used India as a mere exotic backdrop, but still gave us some of our first Indian crushes in U.S. television.
November 18, 2021
A solid cast and smart writing drives HBO Max’s sharp-witted comedy, the latest project from Mindy Kaling.
November 15, 2021
Ancient India’s preoccupation with the concept of nothingness — shunyata — would change mathematics, trade, and technology as we know it.
November 09, 2021
Is London’s Chourangi a sign that global appetites are changing, or will Bengali food take longer to make its well overdue mark?
The Juggernaut tells untold, smart South Asian stories and news you won't find anywhere else.
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