Our culture stories

The culture section is the heartbeat of The Juggernaut. Here, you’ll find journalism that explores everything from how “Welcome to India” became the Brown internet’s first joke to how Black TikTok creators are paying homage to Bollywood.

We especially love digging into the intersection of South Asian stories with other non-Western cultures. Think: why Nigerians love Bollywood, how Korean dramas crash-landed on South Asian screens, and the rise of Russian literature in Sri Lanka. We've also profiled several cultural icons, from Padma Lakshmi to Amitav Ghosh to Mira Nair to Riz Ahmed.

Why it matters: Mainstream media has long failed to examine the contribution of Brown stories to global culture at large. We’re here to change that. We dig deep to answer: why are we the way we are today? Our culture reporting span the U.S., Canada, England, Australia, South Africa, India, Pakistan, Bangladesh, Nepal, Sri Lanka, Afghanistan, the Maldives, and many more.

For The Great British Baking Show's Crystelle Pereira, Passion Means More Than Perfection

December 03, 2021

For The Great British Baking Show's Crystelle Pereira, Passion Means More Than Perfection

We sat down with the finalist to chat about focaccia, the one spice she can’t live without, why she didn’t kiss Mr. Spatula, and what’s next.

The Diluted Revolutionary: Bhagat Singh in Hindi Cinema

November 30, 2021

The Diluted Revolutionary: Bhagat Singh in Hindi Cinema

Shoojit Sircar’s “Sardar Udham” is the latest in a long line of Bollywood portrayals of the Indian freedom fighter, but the first to delve into his humanity and nuanced politics.

Bilal Baig's “Sort Of” is a Love Letter to Brown, Queer, and Trans People

November 22, 2021

Bilal Baig's “Sort Of” is a Love Letter to Brown, Queer, and Trans People

The queer, transfeminine playwright and performer is challenging the status quo with their latest CBC and HBO Max series — and not without a little bit of fear.

Fabindia: How an American-Founded Brand Defined the Handcrafted Indian Aesthetic

November 16, 2021

Fabindia: How an American-Founded Brand Defined the Handcrafted Indian Aesthetic

John Bissell’s cult lifestyle brand has supported rural artisans for over 60 years. But will the company’s looming IPO put this very mission at risk?

The Trendsetting Legacy of India’s VJs

November 11, 2021

The Trendsetting Legacy of India’s VJs

Their 1990s shows on music channels like MTV and Channel V were neither Doordarshan nor Bollywood, giving rise to indipop and lending “cool” to Indian youth culture.

How India Fell In — and Out — of Love with Beauty Pageants

December 01, 2021

How India Fell In — and Out — of Love with Beauty Pageants

A 1992 Miss Universe loss would lead to over a decade of Indian domination at global beauty contests.

“The Cheetah Girls: One World,” 13 Years Later

November 23, 2021

“The Cheetah Girls: One World,” 13 Years Later

The movie is a classic problematic fave: it used India as a mere exotic backdrop, but still gave us some of our first Indian crushes in U.S. television.

‘The Sex Lives of College Girls’ is Horny, Hilarious, and Heartwarming

November 18, 2021

‘The Sex Lives of College Girls’ is Horny, Hilarious, and Heartwarming

A solid cast and smart writing drives HBO Max’s sharp-witted comedy, the latest project from Mindy Kaling.

How India Invented Zero

November 15, 2021

How India Invented Zero

Ancient India’s preoccupation with the concept of nothingness — shunyata — would change mathematics, trade, and technology as we know it.

Why We Rarely See Bengali Restaurants Outside Bengal

November 09, 2021

Why We Rarely See Bengali Restaurants Outside Bengal

Is London’s Chourangi a sign that global appetites are changing, or will Bengali food take longer to make its well overdue mark?

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