Stop Calling Kashmir the “Switzerland of India”
For centuries, we’ve sold Indian travel destinations by comparing them to Europe. Why can’t we stop?
Aadvika Gupta
Can Men and Women Be Friends in South Asia?
Researchers analyzed 1.38 trillion Facebook friendship ties. They found one of the world’s starkest gender divides.
When Did South Asian Weddings Become ‘Content’?
Couples are now spending big on phone-first creators to produce trending reels and TikToks — in the latest race to go viral.
