Varsha Bansal

Varsha Bansal is a journalist based in Bangalore covering the new economy. Previously she has worked with The Economic Times and Mint where she spent most of her time writing on consumer internet companies including Flipkart, Ola, etc. Before that she was a reporter in Washington, D.C. working at Kiplinger, a personal finance magazine.

Latest articles

For Kashmir’s Startups, Slow Internet is the New Normal

India’s internet throttling has cost Kashmir dearly, leaving internet businesses fighting for their livelihood.

Varsha Bansal

August 04, 2020

Will Indians Replace TikTok?

Indian founders rush to fill the gap created by India’s Monday ban of 59 Chinese apps.

Varsha Bansal

July 02, 2020

The Deal of a Lifetime: Reliance’s Jio Platforms

Major investments into an ostensibly asset-light tech business are actually betting on Jio’s telco dominance. Everything else is just the cherry on top.

Varsha Bansal

May 28, 2020

The Indian SaaS Juggernauts

The new darlings of Indian tech have been disrupting their U.S. counterparts with similar or better offerings at lower prices.

Varsha Bansal

March 25, 2020

Radio Mirchi and the Nostalgia Market

The Indian radio station is like an aunty in your ear and knows what South Asians who have left in the ’80s and ’90s want to listen to.

Varsha Bansal

January 14, 2020

How a Radio Nation is Developing a Taste for Podcasts

Even before the numbers make sense, India is investing in podcasts and hoping that audio will go the way of video.

Varsha Bansal

November 07, 2019


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