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Radio Mirchi and the Nostalgia Market

The Indian radio station is like an aunty in your ear and knows what South Asians who have left in the ’80s and ’90s want to listen to.

Why Millennials Prefer Co-Star to Prem Jyotish

South Asian millennials knew about astrology before it became the rage. Their path to it isn’t always easy.

The American Nightmare

In Here We Are, Aarti Shahani tells the story of her wrongfully jailed father and uncle, and explores the ugly underbelly of the American dream.

2019: South Asia in Review

We’re highlighting the 10 trends we saw in 2019 and the five trends brewing in 2020.

The Morning Show Needs More Mindy Kaling

Newsrooms on-screen and in real life are still too white — so is The Morning Show.

The Indian Tech of the Decade

Jayadevan P K examines the top tech trends of the 2010s in India.

The Decade’s Seven Definitive Diaspora Moments

Where we’ve been in the 2010s, and where we’re going next.

The Citizenship Amendment Act and the Indian American Obligation

A dispatch from India’s protests, and why they matter for the diaspora.

The Indian Films of the Decade

Indian cinema tends to be absent in most Western retrospectives — so we wrote our own.

The Books of the Decade

The books that defined not only my 2010s, but also my 20s.

Fake Meat, Real Concerns

Imitation meat like the Impossible Burger has a long way to go before winning over the wide range of South Asian diets.

The New York Supper Club Serving Indian Food

From spicy, tangy sorpotel to black pepper saaru, Rohan Kamicheril brings Indian dishes you won't find at restaurants to his supper club.

The Last Indian Cane Cutters of Fiji

Starting from the 1800s, the British brought them over as indentured servants to cut sugar cane. Today, they are likely the last of their kind.

India’s OYO Wants to Take On the U.S.

The controversial hotel startup, the world’s third-largest by rooms, has grown extremely fast. Will its formula work in the U.S.?

How Amol Sarva Built a Better WeWork

The Knotel co-founder and CEO shares how Knotel is better (and cheaper) than WeWork, and his plans to be in every part of the office — from the walls to the couch.

Where Has India’s Early-Stage Startup Money Gone?

Why venture capital in India is shifting away from early-stage companies toward later-stage deals.

The South Asians Running 2020’s Campaigns

A boom in South Asian campaign staffers shows that the South Asian American vote matters. But will their efforts to shape the race work?

The Sari Crusaders

How designers and disruptors are redefining South Asia’s most iconic garment.

Tanning While Brown

Embracing the sun as a South Asian feels like taking a political stance against shadeism — but it also has its consequences.

Fashion Brand NorBlack NorWhite’s Universe

How the designer duo with no fashion experience moved from Toronto to India to create the diaspora’s buzziest fashion label.